India’s the largest contributor to the annual global tally of deaths of children under five years old – nearly 2 million. Our primary focus is on triggering a community level mechanism which can sensitize every community and each and every family to understand the importance of all basic essential care and services related to maternal, new born, child health and nutrition. This also includes developing coordination between sectors like Integrated Child Development Services Scheme, Department of Health and Family Welfare and Panchayat Raj Institutions. To reach grass-root level, we organize various free health camps and training to health workers with health awareness sessions in the programme area to deliver maternal, newborn, child health and nutrition services with improved quality.
The focus of child survival policies and programmes is to bring about a significant improvement in immortality and under nutrition rates. We support the public health and nutrition delivery system while directly reducing neonatal, infant and child mortality rates in areas of operation.
Our objective is to reduce levels of malnutrition in children & to improve newborn and maternal health. We aim to steer the behavior of communities towards better child health and nutrition practices.
We would like to generate public pressure and visible expressions of support for the issue by mobilizing 5 million people, including youth (urban and rural) and children, to take action and create a political and social environment to achieve MDG 4.
Our overall strategy is based on the premise that we can and should help to save children’s lives through our direct work.